Resources

Billboard advertising. One of the most popular types of outdoor advertising is billboard advertising. The billboard does not sell- it implants the product in the mass consciousness, evoking feelings and emotions that can encourage people to buy.

We lease advertising space, organize the making and printing of the images as well as their installation on and taking down from the billboard.

Martmedia offers effectively planned advertising campaigns and budgets for outdoor advertisement. The company works with all the national media for outdoor advertisement on the basis of direct contracts and mutually –planned advertising campaigns. This enables the organization of larger advertising campaigns as well as a better final result. One of the most popular types of outdoor advertisement is billboard advertisement. The billboard does not sell – it implants the product in the mass consciousness, evoking feelings and emotions that can encourage people to buy. We lease advertising space, organize the making and printing of the images as well as their installation on and taking down from the billboard.

Маrtmedia offers effectively planned advertising campaigns and budgets for outdoor advertising. The company works with all the natinal media for outdoor advertising  on the basis of direct contracts and mutually planned advertising campaigns. This enables the organization of  larger advertising campaigns and a better final result.

THE EFFECT OF BILLBOARD ADVERTISING. We offer you the chance to show your advertising message 24 hours every day, seven days of the week and to bring it closer to more people.

We offer you the chance to show your advertising message 24 hours every day, seven days of the week and to bring it closer to more people.

WHICH IS THE EFFECTIVE APPROACH TO MARKET PRESENCE? To make billboard advertising effective and to create an exceptional opinion of a particular product or a brand , advertising often uses non-standard approaches and forms of presentation. One of the methods to make a brand or a  particular product stand out from the rest of the brands and products of the same category is to use extralarge images on megaboards, covering equipment and facades of buildings. The large scale of the advertising message brings about the high recognizability of the brand in the overall media flow. To make billboard advertising effective  or to create an exceptional opinion of a particular product or a brand, advertising oten uses non-standard approaches or forms of presentation.  One of the methods to make  a particular product or a brand stand out from the rest of the products and brands of the same category  is to use extralarge images on megaboards, covering equipment or facades of buildings.The large scale of the advertising message brings about the high recognizability of the brand in the overall media flow.

ADVERTISING ON SEMIDETACHED HOUSES AND ROOFS. To make billboard advertising especially effective or to create an exceptional opinion of a particular product or a brand, advertising often uses non-standard approaches and forms of presentation. One of the methods to make a brand or a particular product stand out from the rest of the brands and products of the same category is to use extralarge images on megaboards, covering equipment or facades of buildings. The large scale of the advertising message brings about the high recognizability of the brand in the overall media flow.

The first advertisements on buildings were actually handmade, advertising images, drawn on the plaster of the semi-detatched roof / the facade of the building /. Now, with the advance of technology, the advertising design is printed on an advertising carrier / most often vinil or vinil net/ , after which it is attached to a metal frame specially fixed to the building facade. The wall on which the billboards are attached has become the reason for the name, they are called type "semidetached house walls"-billboards. These constructions are not standard, have different measures and are suitable for advertising campaigns for a longer period /6 months to 1 year/. Thanks to the big size of the advertising space, this type of advertising is a huge success and usually placed in locations with a lot of traffic in the city, ideal form of image advertising.

The advertising messages on the billboards of type "semidetached wall" and "roof" have spectacular sizes and the message of the advert is held in mind better and longer and the long term for which the advertising is placed makes them a powerful tool for influencing the customer, they are well accepted by the final customer and for that reason takes a big part of the outside advertising.

In the last years, with the introduction of new technologies, the face of outside advertising also changes, yet the advertisements on billbouard of type semidetached and roof have become a powerful instrument for effective image advertising of well established companies in different areas.

THE ADVERTISING MATERIAL. The preferred material in outdoor advertising for the printing of the advertising image is vinyl or the vinyl net. Vinyl is thick and at the same time plastic and has excellent characteristics. It is resistant to the sun heat, rain, snow, wind, to high and low temperature.

The printing of the image on the vinyl material is made with a special, large spectrum printer with minimal width of 3.20 m. The use of special ink types guarantees the 5-year vividness of the images.

In the vinyl advertisement the preferred material for printing the advertisement is vinyl or vinyl net. Vinyl is thick and at the same time plastic and has excellent characteristics. It is resistant to the sun heat, rain, snow, wind, to high and low temperature.
Printing the design on the vinyl is done by a special wide format printer with width 3,20 m., special inks are used that ensure quality image up to 5 years. 
THE ADVANTAGES. The greatest advantage of outdoor advertising is that you can expose your message to your potential and real clients round the clock/24 hours a day, 7 days a week/ and that it will be displayed before a large audience and different market segments. This also includes people who do not see your advertisement on TV, do not regularly buy the newspaper where you advertise, do not listen to the radio that broadcasts your advertising clip etc.

The advertisement is placed before the eyes of your clients on a large billboard, which makes it noticeable at a large distance and offers you the chance for non-standard advertisement.

The greatest advantage of outdoor advertising is that you can expose your message to your potential and real clients round the clock/24 hours a day, 7 days a week/ and that it will be displayed before a large audience and different market segments. This also includes people who do not see your advertisement on TV, do not regularly buy the newspaper where you advertise, do not listen to the radio that broadcasts your advertising clip etc.

Billboard advertisement is suitable for your campaign that contains informative and recurring image advertisements in relation to the advertising strategy of your company.

In case you rent equipment for a longer period of time you get a considerable price discount.

BILLBOARD EQUIPMENT AND SERVICE. This is usually carried out by teams of experienced technicians and mountain climbers.

The Piza billboard and the Megaboard, irrespective of their type, are constructed according to a preliminarily approved construction project, after which they are placed on a prepared concrete foundation according to the project.

The metal structure is fixed on the foundation and the advertising vinyl material is attached to it.

With billboards on facades and roofs of buildings it is best to fix the vinyl to a preliminarily prepared and attached to the wall metal framework with the help of special ropes.
When the advertising board is placed on the roofs of buildings it is best to print the design on vinyl net, which allows for the wind to pass through and makes the billboard more stable. However, a specialist should decide this because its effect on the image is not always positive. Outdoor lighting is placed over the ready advertisement to proportionally light the construction. The lights are placed in such a way as to cover the whole advertisement.

If the construction allows for the vinyl corners to be tucked behind the advertising image, a pocket is made after the vinyl is printed on each side of the board. These pockets are to let in metal stretchers with whose help the vinil board is filled with metal bolts.